Throughout my career as an Art Director/Creative Director in healthcare for both professional and consumers I’ve been instrumental in solving complex problems through compelling creative. I can seamlessly transition from leading conceptual ideation to rolling up my sleeves and executing, and have earned a reputation for integrity and for on-time delivery of creative that meets and exceeds expectations.
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Category experience: From problems with blood sugar to migraines, memory loss, cancer, blood clots, COPD, and psoriasis . . .
Agency experience
Results
My team grew the Levemir brand 23% with TV, print, and digital and launched Tresiba to consumers. We created diabetes awareness for Novo Nordisk with over 100,000 YouTube views more than 50,000 incremental hits to Cornerstones4Care.com and askscreenknow.com creating 1800 opt-ins (allowing company to send branded treatment information)
My 10 years at Sentrix saw the agency grow by expanding Novo Nordisk business from a single growth hormone product launch to taking over the entire Novo Nordisk diabetes franchise. Winning Genentech's Raptiva. Winning multiple global launch shootouts at Merck.
CultHealth, NYC
CultHealth is an independent full service healthcare advertising agency.
Launched Tresiba to patients with diabetes in TV, print, and digital. Reinvigorated the Levemir brand to blockbuster status with consumer TV, patient starter kits, take one brochures, and web banner ads. Developed multiple awareness initiatives for the diabetes support program Cornerstones4Care that included YouTube video, direct mail, and emails. Launched Zembrace for migraine with iPad sales aids, and dimensional patient starter kits. Promoted Zenatane for acne with detail ads and waiting room magazine wraps. Created patient awareness website video for Evzio which treats accidental opioid overdose. Designed email campaigns sent to HCP and consumers for Allergan brands including Estrace and AeroChamber.
CLIENTS Novo Nordisk, Promius Pharma, Allergan, Connect Hearing, Kaleo
Sentrix Health (VMLY&Rx), NYC
Relaunched the growth hormone Norditropin for children and expanded the relationship with Novo Nordisk to include NovoLog, NovoLog Mix 70/30, Prandin and Glucagen HypoKit to both professional and DTC. Led the creative pitch team in winning and repositioning Genentech’s Raptiva. Award winning work for Colgate Softsoap, Merck’s global Ezetrol/Zetia/Emend, BI’s Combivent, Danone’s Souvenaid, and Eisai’s Eritoran. Managed the entire portfolio of Boehringer Ingelheim brands for the managed market audience, projects expanded to include sales force motivational launch meeting themes and videos.
Clients: Genentech, Boehringer Ingelheim, Eisai, Novo Nordisk, Colgate Softsoap, Danone nutrition.
Ogilvy Health, New Jersey
Launched 3 line extensions and developed new advertising campaigns for Schering’s Claritin family of products. Worked on a diverse range of tactical initiatives including direct mail campaigns, dimensional sales aids, and internet banner advertising for Claritin. Launched BI’s Mirapexin to international audiences; rebranded Mirapex for U.S.
CLIENTS: Merck, Boehringer Ingelheim
After being recruited from Chicago to NJ for the professional launch of Claritin D and Reditabs, Served as senior art director for the Claritin brand as it became a billion dollar brand.
McCann Health, Chicago
Launched Pfizer’s Covera-HS for hypertension with advertising, dimensional direct mail. Rebranded Pfizer’s Daypro. Created PSA campaign for Sinemet CR.
CLIENTS: Pfizer, Merck
Successfully launched Covera-HS with the first circadian rhythm blood pressure reduction claim.
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© Bruce Mikula
